There’s a reason HUNTER is recognized as a PRWeek Best Place To Work and has been named PRovoke “Consumer Agency of the Year” not once, but twice: At HUNTER, we EARN IT — consumer attention, the trust and loyalty of clients, and the dedication of our staff, currently 350+ strong and counting.

A Social Listening & Intelligence Analyst/Digital Marketing Analyst has responsibility owning data collection, analysis and reporting, with an emphasis on social listening and intelligence. The analyst will gather data and insights to inform strategy and content for account teams, new business and digital strategists. Must have advanced proficiency with social listening tools (Brandwatch, Meltwater, Sprinklr, Quid, or similar), query building using Boolean logic, and generating actionable insights from complex datasets.

Own the development and delivery of social listening initiatives for various client, new business, and strategy teams across the agency

• Contribute to social listening reporting (both recurring and ad hoc) primarily using Brandwatch or Meltwater.
• Leverage large volumes of social conversation to develop impactful, strategic insights and client-ready recommendations
• Add more depth using complementary tools like Glimpse, Spate, or Viral Moment
• Design measurement plans and methodologies for competitive analysis and custom segmentation of data, along with ongoing refinement of queries and processes.
• Attend client and vendor calls and meetings, as determined by a supervisor, with ability to speak to findings and analyses

Serve as an in-house expert for how social listening can support broader agency needs

• Identify new tools and methods to enhance business intelligence and reporting to ensure HUNTER’s toolkit remains best in class
• Participate in planning meetings and provide recommendations on how data can be used to support a proposed strategy or approach
• Participate in agency brainstorm sessions
• Develop and foster relationships with vendors
• Actively participate in agency committees or departments as designated/asked

Ability to:

• Manage multiple assignments across several different teams
• Prioritize work, meet tight deadlines and actively communicate progress and deliverables (i.e. time management)
• Quickly learn new tools and understand how they can be applied to better the business
• Adapt to a fast-paced work environment
• Develop strategic/creative thinking skills

Demonstrate a basic understanding of public relations, digital media, social media, and business and brand strategy

• B.A. in Business, Marketing, Journalism, or related field
• Three (3) to five (5) years of relevant work performing social intelligence analysis and presenting to stakeholders, preferably at a marketing services agency or technology firm
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)
• Up-to-date understanding of major social media platforms (Reddit, Instagram, TikTok, X, Facebook, Instagram, YouTube, LinkedIn), and how to best perform social listening analysis incorporating these platforms
• Data-driven approach using both qualitative and quantitative analysis techniques, and synthesize into a digestible format which includes key insights, performance metrics, and actionable recommendations

In order to comply with equal pay and salary transparency laws in various locations, the Company believes the target range of base compensation for this role is $90,000-$110,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

At HUNTER, we work hard and play hard, and while we have all the benefits you’d expect —competitive health and dental insurance plans, a 401K company match and generous PTO — we also provide:

• a hybrid work model;
• a “work from anywhere in the US” policy (up to four weeks a year);
• a year-round staff training and development curriculum; and
• a staff-led Action Group dedicated to DEI excellence in the agency and industry (read our DEI statement here: https://hunterpr.com/dei/)

Perks? We have perks. When you work at HUNTER, you can expect Bring Your Parents (And Kids) to Work Days, regular volunteer Days of Service, mid-day Cupcakes and Cocktails mixers and epic Halloween and holiday parties.

Founded in 1989, HUNTER has grown into one of the most respected marketing communications firms in the country, creating work that matters in strategic planning, earned media relations, social and digital media, talent and influencer engagement, experiential marketing, multicultural outreach and content creation and distribution. And we do it all for esteemed companies and brands across every sector you can imagine:

• Food + Beverage
• Wine + Spirits
• Health + Beauty
• Fashion + Lifestyle
• Home
• Travel + Hospitality
• Financial Services
• Tech

See us in action here: https://hunterpr.com